You probably own a couple of sun shirts already. Most Georgia fans do. The Cool One is the upgrade. It’s UPF 50+, the highest sun protection rating available in apparel, same as a good sun shirt. But it’s built with brrr° cooling fabric that actively lowers your skin temperature on contact, and Toray DotAir, an ultra-breathable knit used in elite performance apparel. That combination delivers real cooling against Georgia heat and humidity, not just sun protection. It’s also cut and constructed like a piece of real outdoor gear, not a thin base layer. Wear it to a September game between the hedges when the humidity is heavier than the air. Wear it on the boat, on the golf course, on a hot afternoon. It’s the perfect pullover for long plane rides where temperatures shift and airflow matters. Then wear it to the office on Monday. Most sun shirts are too thin to leave the skiff. The Cool One isn’t.

Yes, and you feel it the second you put it on. The Cool One uses brrr°, a patented cooling fabric that actively lowers your skin temperature on contact. It’s not a marketing claim about “moisture-wicking” or “breathability.” It’s a measurable temperature drop you can feel. We paired the brrr° fabric with Toray DotAir, an ultra-breathable fabric used in elite performance apparel, so airflow moves through the pullover while the cooling tech does its job. Cool when it’s blazing. Comfortable when it isn’t.

Yes. Every Georgia Bulldogs product is officially licensed through The University of Georgia. The logos, colors, and trademarks are all authorized. We use exact Pantone color matching, not approximations, for every piece. We also donate 10% of Georgia product sales to support student athletes. BCKR isn’t a brand that licenses some logos. We’re a brand committed to making gear at the standard Dawg fans expect.

Different product entirely. Most team pullovers use basic poly-cotton blends and call it a day. They’re fine for what they are. The Cool One uses brrr° cooling fabric, Toray DotAir, and a YKK zipper (best in the industry) for the half-zip. These are the same materials in a $200 sun hoodie from a top fishing brand or cooling layer from a premium golf company. You’ve just never seen them in Georgia colors before. The best comparison isn’t a $50 fan pullover. It’s outdoor gear that happens to come in Georgia’s exact Pantone colors.

All BCKR jackets use unisex sizing ranging from XXS to 3XL. Women typically go down one size. A Men’s/Unisex Small fits like a Women’s Medium. The Cool One is designed with an athletic fit, with the expectation it’ll be worn over a t-shirt. If you prefer a looser fit, order one size up. A lot of our customers are women, and the fit feedback has been great. Women’s-specific cuts are on our roadmap. We don’t currently offer kids’ sizes.

Heck no. The Cool One is a real UPF sun layer built for Georgia heat and humidity and beyond. People wear it on the river, on the golf course, on the boat, and on the trail. The colors are black and red. The construction is premium outdoor. We built this so your team gear could also be the best sun layer you own, not something that sits in your closet between Saturdays.

Yes, machine wash cold, tumble dry low or line dry. The brrr° cooling technology is built into the fabric at the yarn level, not a topical coating, so it doesn’t wash out. The cooling effect on day one is the cooling effect on day 200. Wash it like you’d wash any premium performance layer and it’ll keep doing its job.

BCKR builds gear as a system, three jackets for three conditions. The Cool One is the warm-weather piece, a UPF sun layer with brrr° cooling for September Saturdays when it’s still 90 degrees and summer everything-else. The Dry One is a Toray three-layer waterproof shell for the humid thunderstorms that roll through Athens. The Warm One is a PrimaLoft-insulated jacket for cold-weather games and winter trips. They layer together when conditions stack up, and they’re built to coordinate with our hat lineup so you can dress head-to-toe in real performance gear. Each one stands alone. Together, they cover every Saturday Georgia throws at you.

We’re an independent brand, no corporate parent, no Super Bowl ads yet. We were founded by outdoor industry veterans, including the team that helped scale YETI from a regional cooler company into a global brand. We’re based in Austin, we ship every order ourselves, and we include a handwritten note in every package. We started BCKR because fans of major college programs had no real outdoor gear in their team’s colors. They had souvenir jackets that didn’t perform and premium outdoor gear that didn’t represent. So we made the gear that should have existed all along, and we made a whole system around it. You’re hearing about us now because the word is getting out.