Actually waterproof. Not water-resistant, not “repels light rain.” The Dry One uses a Toray three-layer waterproof breathable membrane fabric rated at 20,000mm/10,000g, the same spec you’d find on a premium ski shell or a high-end fishing jacket. Every seam is sealed with waterproofing tape. The zippers are YKK AquaGuard, which block water at every entry point. We’ve tested it through full games in sustained downpours. It doesn’t leak.

It’s the first of its kind. Until now, fans who wanted a real rain jacket and fans who wanted to rep their school had to make tradeoffs in one direction or the other. The Dry One ends that tradeoff. It’s gear officially licensed by Georgia that’s built to the same standard as a premium ski or fishing shell, with a Toray three-layer waterproof breathable membrane fabric, fully taped seams, YKK AquaGuard zippers, an adjustable storm hood, and pit zips for ventilation. The colors are exact. The construction is real. There hasn’t been a jacket like this in college team gear before.

Breathable. The 10,000g number in the rating is the breathability spec, and it’s the same standard used in technical ski and hiking shells. The three-layer membrane lets vapor escape from the inside while blocking rain from the outside. Pit zips give you extra ventilation when you’re moving or when the temperature climbs. You stay dry from the rain and dry from your own sweat.

No, and that’s the point. Georgia rain doesn’t come in cold and gentle. It comes in heavy, humid, and warm, the kind of downpour that turns a tailgate into a swamp before you have time to think. The Dry One is built to handle exactly that scenario without turning into a sauna. The breathable membrane releases body heat and sweat while blocking rain from getting in, and the pit zips give you serious airflow when temperatures climb. It’s the jacket you can throw on over a t-shirt in a warm-weather storm and still feel comfortable while everyone around you is wringing out their cotton.

Yes. Every Georgia Bulldogs product is officially licensed through The University of Georgia. The logos, colors, and trademarks are all authorized. We use exact Pantone color matching, not approximations, for every piece. We also donate 10% of Georgia product sales to support student athletes. BCKR isn’t a brand that licenses some logos. We’re a brand committed to making gear at the standard Dawg fans expect.

Different product entirely. Most Georgia jackets use basic materials and construction. They’re fine for what they are. The Dry One uses Toray’s Dermizax three-layer membrane, fully taped seams, and YKK AquaGuard zippers. These are the same materials in a $500 ski shell or a premium fishing jacket. You’ve just never seen them in Georgia colors before. The Dry One is more like an Arc’teryx or Kuiu or Simms shell that happens to come in Georgia’s exact Pantone colors, and there’s never been anything like it for fans until now.

All BCKR jackets use unisex sizing ranging from XXS to 3XL. Women typically go down one size. A Men’s/Unisex Small fits like a Women’s Medium. The Dry One is cut to fit comfortably over the Warm One in the same size, so if you typically wear a large and want to layer them together, both go in large. A lot of our customers are women, and the fit feedback has been great. Women’s-specific cuts are on our roadmap. We don’t currently offer kids’ sizes.

Heck no. The Dry One is built for the kind of weather Georgia throws at you, which means it’s built for a lot more than four hours between the hedges. People wear it hiking, fishing, traveling, working outside, and standing on the sideline at their kid’s soccer game in a downpour. The color is Bulldog black. The construction is premium outdoor. We built this so your team jacket could also be the best jacket you own, not something that sits in your closet between Saturdays.

BCKR builds gear as a system, three jackets for three conditions. The Dry One is the rain piece, a Toray three-layer waterproof shell for the kind of humid thunderstorms that roll through Athens without warning. The Warm One is a PrimaLoft-insulated jacket for cold-weather games at Sanford Stadium or trips somewhere colder, and the two are designed to layer together. Wear the Warm One under the Dry One and you’ve got the cold-and-wet combination for a late-November night game or a December trip to the mountains. The Cool One handles the warm-weather end of the calendar, a UPF sun layer with cooling fabric for September Saturdays when it’s still 90 degrees and the humidity is heavier than the air. Each one stands alone. Together, they cover every kind of weather Georgia throws at you.

We’re an independent brand, no corporate parent, no Super Bowl ads yet. We were founded by outdoor industry veterans, including the team that helped scale YETI from a regional cooler company into a global brand. We’re based in Austin, we ship every order ourselves, and we include a handwritten note in every package. We started BCKR because fans of major college programs had no real outdoor gear in their team’s colors. They had souvenir jackets that didn’t perform and premium outdoor gear that didn’t represent. So we made the gear that should have existed all along, and we made a whole system around it. You’re hearing about us now because the word is getting out.

Because embroidery would put thousands of needle holes through the waterproof membrane and create a point of weakness. We use a permanent, performance-grade screen print instead. It holds up to washing and weather without compromising the waterproofing. The look is sharp, the colors match the school’s exact Pantone, and the application lasts.